Jacht

Jacht is a student-run advertising agency at the University of Nebraska-Lincoln. Students are chosen on a semester-by-semester basis through a selective application process. Jacht isn’t your typical class; it’s a hands-on experience with real work and real clients.

I created a research-based social media strategy and plan for Jacht to reach their target audiences and increase awareness of the services and brand.

I worked with the team to write blog posts and create social media content. As the social media specialist, I introduced recurring series, managed our blog, created a campaign to recruit the next semester of students, helped with the rebrand including a new logo, and templatized our analytics to examine results and make improvements. During my time at Jacht, there were 1,237% more Twitter engagements compared to the previous year.